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Channel: audience engagement – In The Content Lab
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Steampunk digital

I’m currently working on a website project for a charity operating in Asia with what might reasonably be described as a shoestring budget. The strategy for the work is predicated on making the most of...

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Moving image as a business tool and a corporate value

I was lucky enough to work with the University of Sussex recently and helped organise a discussion about television values and ideology. The topic might sound a little highbrow but it addresses some of...

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Change the language, change the culture

There’s an English expression about letting the tail wag the dog. The inference is something lesser being allowed to influence something more substantial to a too great degree. Small things should not...

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Panda, Penguin, Hummingbird and… Jessica Rabbit

I don’t know how much you remember about the the 1988 live action and animation blockbuster, Who Framed Roger Rabbit? One of the lead characters was a sultry cartoon femme fatale, Jessica Rabbit,...

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Digital domination – don’t leave it to the powers that be

A couple of years ago I came across a very scarey phrase in a United Nation’s document about digital governance. It spoke about ‘controlling the internet’. Now, on one level, the powers that be are...

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Mobile content – the eyes have it

At the risk of stating the obvious, the proliferation of hand held devices and the emergence of responsive design has changed the way users engage with content. This poses new challenges for content...

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Mobile & trust – content strategy revisited

A while ago now, I wrote about the fact that “content strategy” isn’t a document but that sometimes we are asked to produce one. My response was to bring together the range of documentation, research...

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